Spotify plans to raise its subscription prices outside the United States as early as this summer, according to a report by the Financial Times. The move marks the streaming giant’s latest effort to boost revenue as it continues to expand into new markets and invest in additional content offerings.
The price hikes are expected to impact users in key regions, including Europe, the United Kingdom, and Australia. The Financial Times notes that the company aims to implement the changes within the next few months, ahead of a broader review of its pricing strategy in the United States later this year.
This would be Spotify’s second major global price adjustment in recent years. In 2023, the company increased rates in several countries, resulting in higher average revenue per user without significantly slowing subscriber growth. Spotify’s leadership has signaled that further pricing flexibility is necessary to maintain its competitive edge while funding investments in areas such as audiobooks, podcasts, and enhanced premium services.
Sources familiar with the matter said Spotify is also preparing to introduce a new, higher-priced “Supremium” subscription tier. This option would offer access to high-fidelity audio and additional premium features, aimed at the platform’s most dedicated users.
Specific details about the magnitude of the upcoming price increases have not yet been disclosed. However, analysts expect modest adjustments of roughly $1 to $2 per month depending on the market and subscription plan. Spotify currently offers several subscription options, including Individual, Duo, Family, and Student plans.
The decision comes amid growing competition in the global streaming market from platforms such as Apple Music, Amazon Music, and YouTube Music, all of which have also made pricing changes in the past year. Despite facing these challenges, Spotify maintains a strong lead with nearly 600 million users worldwide, including over 230 million premium subscribers.
Spotify has not issued an official statement regarding the price increases, but customers in affected regions are expected to be notified prior to the rollout.
