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Sanctions Reborn: Cuba Faces Old Pressures Under New U.S. Policy

The United States has tightened the screws on Cuba once again. With a sweeping new set of sanctions, President Trump has effectively reversed the diplomatic thaw initiated under President Biden and reinforced the embargo-era tactics that have long defined U.S.–Cuba relations.

On June 30, Trump signed a hardline memorandum reinstating a ban on leisure travel, expanding financial restrictions, and targeting Cuba’s military-controlled conglomerate, GAESA. Visa limitations on officials connected to Cuba’s controversial overseas medical missions have also been revived.

For supporters, this move signals a return to “strategic clarity,” a message that the U.S. will not tolerate military-backed regimes or forced labor networks masquerading as diplomacy. For critics, it represents a reversion to Cold War habits that have historically failed to achieve democratic reform — and often inflicted severe hardship on Cuban civilians.

The announcement undoes many of Biden’s 2025 reforms, including Cuba’s removal from the state sponsors of terrorism list and the easing of remittance caps. Trump’s directive not only reinstates these measures but also goes further by mandating tighter audits and restricting travel to strictly regulated categories.

From a policy standpoint, the administration’s stated goal is clear: starve Cuba’s military elite of funds and force Havana to the negotiating table. The measures specifically target GAESA, the military conglomerate controlling vast parts of Cuba’s economy, from hotels and marinas to import-export businesses.

While Washington frames this as a moral stand, the human toll is impossible to ignore. Cuba is grappling with its worst economic crisis since the 1990s. Widespread blackouts, food and medicine shortages, and plunging domestic freight activity have already pushed millions into deeper poverty.

Adding more restrictions risks exacerbating this humanitarian crisis, potentially pushing ordinary Cubans further from economic self-sufficiency — and closer to the very government the U.S. aims to weaken.

These new sanctions may also strain U.S. relations with allies and international bodies, particularly at the United Nations, where there has been a growing chorus calling for the end of the Cuban embargo. Meanwhile, China is stepping in as Cuba’s primary partner, investing in renewable energy, infrastructure, and critical supplies, further complicating U.S. strategic interests in the region.

Back home, the policy sharpens existing divides. Some praise the move as a necessary defense of human rights and a pushback against authoritarian expansion in the Western Hemisphere. Others see it as a politically motivated gesture aimed at energizing Trump’s electoral base, rather than a genuine effort to encourage democratic change.

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