Seoul has been awarded the title of the leading destination for Generation Z and millennial travelers at the Trazee Awards 2025, securing its position as one of the most dynamic and innovative cities in the world.
The recognition of South Korea’s capital comes as no surprise, given its unique ability to blend ancient traditions with ultra-modern technology. Young tourists are drawn to historic palaces and temples that seamlessly coexist with skyscrapers, trendy districts, futuristic transport systems, and cutting-edge digital infrastructure.
The city’s vibrant nightlife also plays a major role: countless bars, clubs, street food stalls, and 24-hour shops create the image of a metropolis that never sleeps. At the same time, Seoul has established itself as a global hub of pop culture – from K-pop and film to fashion and creative industries – making it a magnet for young audiences worldwide.
Experts highlight that South Korea’s capital stands out for its accessibility to technology, safety, and highly efficient public transportation system. Together, these factors enable Seoul to stay ahead of its competitors in capturing the attention of young travelers, setting a new standard for 21st-century urban tourism.
